| 1)
Set Goals
| Sales -
for your group AND each selling
member. |
| Start & Finish
- Set kick-off and completion dates and stick
to them. |
2) Planning Time
- Give yourself enough time to get the fundraiser organized.
3) Know Your Customer
- Choose a fundraiser your customer will buy and use. A
fundraiser that offers great profits or involves a product/service
which the members like, may do poorly if the customers won't
buy it.
4) Know Your Competition
- Avoid conducting your fundraiser at the same time as other
groups. Choose a fundraiser that offers products which are
not the same old thing, offer a great value, and something
which your customers actually use. Products from Beary
Thoughtful Fundraising fulfill these requirements.
Have your group conduct one Fundraiser at a time. Doing
more than one Fundraiser does not mean more money, doing
one Fundraiser and doing it well will allow you to achieve
and exceed your goals.
5) Promote Your Fundraiser
- Have each group member e-mail family members about your
cause. Send a letter or note home advising the parents and
student to share the program with family, friends,
co-workers, and their community (firefighters/police/etc.)
and why (share your goals). Discuss in the letter the uniqueness
of the program. Tell them to direct distant friends and
relatives to our website at www.bearythoughtful.com
to view all the bears.
6) Set a Time Limit
- Distribute the fundraising kits (On a Friday -
SUGGESTED) so that your students have
three full weekends to achieve their goals.
This is considered the best length of time to conduct a
brochure fundraiser. Usually, within those weeks, your members
will have enough time to present the idea to their friends/family
without loosing interest. Allow 1 week after your deadline
for any stray orders to filter in before sending orders
and payment to our office for processing.
7) Motivate Your Group
Offer a group prize for
reaching the groups' goal.
|
|
Create sales teams of 2's and 3's to compete for
a top team prize.
|
| Offer additional prizes to
anyone who sells a certain amount
within the first week. |
| Post a large sales thermometer
type poster on a wall that is adjusted
throughout the event to allow each member to see exactly
how much the group has sold. |
| Encourage EACH MEMBER
of your group to show the materials
to their parents, members of their family, friends,
and people in the community. There is truly something
for everyone in the catalog. Also, suggest
that in order to reach their
goals they (or their parents, family
members or friends) should present the catalog to
at least 25 people and to
sell at the VERY least 15
bears (minimum). |
| Talk it up!
A positive attitude will go a long way toward your
group achieving success. |
8) Avoid ordering and shipping problems
- make sure each group member understands how each part
of the selling process works: filling out forms, cash exchange
and security, follow up, product deliveries, etc.
9) Keep good records
- order forms, invoices, packing slips, member lists, volunteer
names, etc. This is especially helpful if you plan to make
this a yearly event, with each year having a new volunteer
leader.
10) Beary Thoughtful's Sales Expertise
- communicate openly and often with us at Beary
Thoughtful Fundraising . The needs of your group
are unique. We encourage you to use our experience to help
you eliminate all problems and maximize your financial success.
11) Streamline the Distribution
Process
Double check orders against
paperwork.
|
|
Immediately report any damaged or missing products
|
| Keep pink copy of all order
forms |
| Beary Thoughtful
offers free sorting which makes
distribution so easy. |
|
